10 Ways to Improve Search Engine Ranking by Suzanne Vara

>> Thursday, September 24, 2009

There are many aspects to search engine optimization that it is easy to overlook some of these core aspects. There is not a quick fix or a magic wand to immediately achieve higher search engine rankings. Search engines have set up specific criteria that a website must meet in order to be on the first page. The criteria is different for each search engine as seen when a search is performed for the same search term on each search engine and different results are yielded, however, they do share several commonalities.

The tips below collectively are the basics to improve search engine rankings. Focusing on one or two may provide temporary results however incorporating all of these basics will, in time, increase search engine rankings on all of the search engines.

1. Well Designed Site. Every site on the internet is well designed right? While many sites are aesthetically pleasing they may be missing the mark as it relates to search engine optimization and being user friendly. A well designed site is one that looks nice, has credible and well laid out content, is easily navigated and solves the problem for the reader.

2. Relevant Fresh Content. We know that Content is King and it has never been proven move than on the internet. A well designed site is only part of the battle as the content contained on the site is what makes the search engines see the site as worthy to be on the first page in conjunction with popularity amongst the readers.

3. Keyword Research. Keywords are extremely important in optimizing a website. Content needs to be written with keywords in mind. Keywords need to be relevant to the industry, geographic location as well as attainable. Trying to optimize for Pizza is extremely difficult, however "type of pizza in your city" is much easier and much more attainable.

4. Images. A website without images is boring! Name the images so that the search engines know what the image is and then also alt tag the image with keywords. This is sort of describing the image and then explaining why the image is there.

5. Unique Page Titles. Pages are crawled - not the entire website. Give each page a title that reflects the keywords targeted by utilizing Header 1 and then Header 2 and if needed Header 3 titles.

6. Unique Meta Keywords and Descriptions. Once the page title is established, it is imperative to have the keywords and meta description containing the keywords identified. This tells the search engines and readers what the content is about and why they should read it.

7. Links. Links play a very important role in improving search engine rankings. Internal (linking to pages within the site) and External (sites that link to you). External links are more difficult however local directories as well as social media outlets and putting yourself out there by commicating with the community with information that is worthwhile will increase external links.

8. Join Forums/Comment on Blogs. Commenting on blogs with qualified content and not just "great post" and ask questions on social media outlets regularly will help to establish you. Research others that are blogging on your topic and industry technorati.com as well as google.com./blogsearch to find social media communities within your industry.

9. Create a Blog and Post Often. Search engines seek and like new, fresh and relevant content. A blog is providing information to readers to educate and solve a problem.
10. Explore Social Media Outlets. Twitter, Friend Feed, Facebook, Linked In .. there are numerous social media outlets to become a part of and get noticed. Develop profiles for each outlet that pertains to your industry and provide relevant content and not a sales pitch!
Improving search engine ranking is an ongoing process that involves work and patience. Once you've incorporated these basic fundamentals, how can you be sure it is all done properly?

About the Author
Suzanne Vara is Managing Director/COO of Kherize5 Advertising & Marketing, an interactive marketing agency specializing in small business social media, website development and search engine optimization

Article Source : http://www.goarticles.com/cgi-bin/showa.cgi?C=2011103


Copywriting For Your SEO Way of Promoting Your Website by Bala

>> Sunday, December 28, 2008

Search engine optimization or SEO is a broad term that has many sub categories. There is a lot that can be done to and for a website with the help of search engine optimization.

Two aspects that are involved within search engine optimization are article promotion and SEO copywriting. These are important to the positioning of your website within the search engine results as the search engines mainly pick up on the text that is used on your website and for more detail go to: www.search-engine-premiere.com. the text that is used to promote your website; you need to make sure that your website is keyword rich and the best and most effective way of doing this is to use the help of SEO copywriting.

Copywriting refers to the text that actually appears on your site and article promotion refers to pieces of text that are written and distribution to article directories as a way of promoting your website. Both of these are important when it comes to the success of your website.

When you are undertaking both copywriting and article promotion you need to make sure that you keep in mind what people are likely to search for to reach your website; so if your website is based on providing an auto repair service then you have to put yourself in the position of your potential customer and think about how this customer is going to reach your website. Most people reach the website that they purchase goods or a service from via search engines so your website needs to be in the top positions of these search engines, this is because people are most likely to use a website for their needs that appears in the first three pages of search engine results. So when you are putting yourself in the position of your customer you need to start going over what you would type into a search engine if you needed an auto repair. Car repair, auto repair shops, garages and car mechanics are just a few examples of what people may type into the search engines; to get your auto repair website to appear in these results you need to make sure that these search phrases appear within your website, which is where copywriting comes into play.

Once the copywriting duties have been performed on your website and your site is keyword rich you can then move onto the article promotion of your website. Within article promotion you look at the pages of your website and for more detail go to: www.greatseosecrets.com. you then write promotion articles based on certain pages of your website so you may write an article promoting a specific product or service that your website has to offer, whilst keeping your keywords in mind at all times.

Copywriting and article promotion are proven ways of ensuring that your website performs better within the search engine results. If done correctly copywriting and article promotion could be the difference between your website appearing on the first page of the search engine results and the fourth page.

Some of you may be thinking now that this is all well and good but you may not have the time for copywriting and article promotion or your writing skills may not be up to scratch but don't worry there are professional companies available who are able to do this writing for you; just look around the Internet and you will find a company in minutes who can offer you all the best in copywriting and article promotion.

About the Author

Article Source : www.goarticles.com


Quality Comment for Increasing Traffic and SEO by evyta

>> Tuesday, December 23, 2008

Comments are one of the most important aspects of blogs. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most of people use comment form on their website in order to know the visitor responses on articles they make. Some of them use moderation mode but some ones don't. So, how can be our comment moderated by web owner? You have to write a quality comment there. Most of us like a quality comment appears in our site, don't we? Quality comment is a good and constructive comment, free from bad words and attitude. Although it's a criticism, but when you write a constructive criticism, people will appreciate for you.

Some peoples also like writing a short comment, very short, for examples "nice post" or "good article", and so on. It's not quality comment too. Come on, think about ourselves. Do we like it? Of course we don't. Make a comment which will interest your reader and the urgent thing is never show a lot of links there because your comment will be supposed as a spam and Google also can read you as a spammer.

Quality comment can increase your traffic, how? When someone read your quality comment, they will follow to your link site and this is the beginning for your network activity. Give appreciation to them back and keep on touch from their site. It's so simple way, but most people don't like to do this. Can you imagine how many visitors land into a website? There are a lot of visitors. Imagine that most of them read your unique comment and your unique name, they will be interest visiting your site too and your traffic visitor will be increased naturally. What will you get? High traffic, it is one of SEO friendly point.

Comments are not only nice because people tell you how special you are, or that you made a mistake, or whatever else they have to tell you. Most of all they're nice, because they show engagement. And engagement is one of the most important factors of getting people to link to you: they show you they care, and they open the conversation, now all you have to do is respond, and you're building a relationship! When people like you from your appreciation to their post and comment there, they will see you with two open eyes. And once again, what will you get? It's possible for them to add your site's link on their site. What does it mean? You'll get new backlink and network. Make a networking with many peoples is good for us and this is good for your site to be a SEO friendly site. Networking gives us more opportunity and information around the world. So, enjoy the networking and don't ever think about 'blogging for myself alone', it's not good for our life and though. So, keep up the quality comment and make link building with it.

About the Author
evytaar is author of Busby SEO Test and Blog Tutorial site dedicated for blog and seo tutorial

Article Source : www.goarticles.com



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